Marketing is vital for any business regardless of what type of industry it's in. It brings about sales, conversions, brand awareness, and so much more. That said, there are many ways to market one's products and services. Social media marketing is one of them, and it also happens to be one of the best. That is because over a billion people walk the social media streets every day, giving businesses a chance to attract attention to what they have to offer.
If you're a loan officer trying to market to people to borrow from you, social media marketing can be just what you need! In this article, we'll show you how you can use social media platforms to get results.
1. Create an excellent "About" section
First impressions are everything, and making a good one can be the start of a customer's journey to becoming a loyal client.
When it comes to creating the "About" section on your business page, make sure to put time and effort into getting it right. This can include optimizing the text by utilizing keywords to boost its rank on search engines and including accurate contact information for people to reach out to you. Either way, by optimizing your "About" section, you enhance your social media presence and attract followers to your brand.
2. Implement CTAs
When people read content, they sometimes don't know what to do after. Some might know what action to take, but it might not be what you had intended for them to do.
To guide what they do after they see your content, whether it's an article or an ad, always include a CTA (call-to-action). These messages serve as instructions for customers to take the desired action. You can phrase them in almost any way, such as "Contact us to learn more" or "Work with us today." They guide potential clients and customers closer to you, giving you a higher chance of turning them into a client.
3. Upload unique content
While it's okay to use recycled content once in a while, it should not be something you do too often. Otherwise, you can get called out for copying other people, and this doesn't help your business in any way.
To avoid this problem and ensure your brand is unique, make time to publish original content. You can create your own videos, photos, and blog posts, but make sure that they offer valuable information. These will attract people to learn about what makes your services unique, and you can become a source of new insights that can build trust between you and your clients.
There are many other things you can do to maximize your social media marketing efforts, such as engaging in two-way conversations with your potential clients and responding to comments on your posts.
None of these efforts will go unnoticed. They help people see your business as credible and trustworthy. In the world of mortgage lending, these are two characteristics that will undoubtedly help potential clients choose your services over other options.
Are you looking for a digital marketing agency in San Diego to market your mortgage services? EMA can help you in various ways, from e-mail marketing to social media management. Get in touch with us today to schedule a consultation.